Enter your business type, city size, and monthly budget. Get a realistic estimate of CPM, CPC, reach, and leads — based on real Meta benchmark data.
Benchmarks sourced from WordStream & Meta Business research, 2023–2024.
Minimum effective budget: $150/mo
Based on $500/mo budget for your vertical in a mid-size city
💰 What you pay for ad creative
On a $500/mo ad budget, an agency takes 60–75% of your total spend in fees alone.
With AdDrops, 100% of your budget goes to actual ads. Creative costs $5.
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Rates are based on published industry averages from WordStream's 2023 Facebook Ad Benchmarks and Meta's own performance data. Each vertical has different demand levels — dentists compete with higher-budget practices, hence higher CPMs.
Larger cities have more advertisers bidding for the same audience, pushing up CPMs. A small-town pet groomer running $15 CPM ads may see $19–21 CPM in a top-10 market. We apply a 0–40% multiplier based on city population tier.
We use a conservative 2–4% conversion rate from click to lead inquiry — consistent with Meta's local business benchmarks. High-intent verticals (dentists, roofers) use the upper end; awareness plays (restaurants) use the lower end.
Real performance depends on creative quality, audience targeting, landing page, offer, and timing. Great ads at a lower budget outperform mediocre ads at double the spend — which is exactly why creative quality matters.