📊 Free ROI Calculator

What will your Facebook ad budget actually return?

Know your projected reach, leads, customers, and ROAS before you spend a dollar. Benchmarks calibrated to your vertical.

Conservative → Average → Optimistic · 10 verticals · No signup

Business Type (select yours)

Monthly Ad Budget

Avg Transaction Value (per customer)

Avg Visits / Year (per customer)

Your projected monthly results

Based on your vertical benchmarks. Numbers are estimates — actual results depend on ad creative, targeting, and landing page.

Monthly Reach

—

people who see your ad

Clicks to Site

—

at — CTR

Leads / Inquiries

—

from landing page

New Customers
—
per month

ROAS (1st year)

—

return per $1 spent

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How this calculator works

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Vertical benchmarks

CPM (cost per 1,000 impressions), CTR (click-through rate), and conversion rates are benchmarked per vertical using real Facebook Ads data for local service businesses.

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Three scenarios

Conservative uses the lower third of the benchmark range. Average is the median. Optimistic reflects the top-performing segment with good creative and a landing page that converts.

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First-year ROAS

ROAS is calculated using lifetime value (ticket × visits/year), not just the first transaction. A pet groomer who visits 8× per year is worth far more than a single booking.